Several marketing misunderstandings in franchise s

2022-07-22
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Franchise stores of doors and windows will certainly encounter many problems in the ordinary planning process: consumers choose products in their own stores. After thinking for a long time, they will always ask whether the more expensive the better? Or the cheaper the better? Or aluminum

franchise stores of doors and windows must often encounter many problems in the ordinary planning process: consumers choose products in their own stores, think for a long time, and always ask whether the more expensive the better? Or the cheaper the better? Or the thicker the aluminum profile, the better? Yihe door and window editor believes that the above problems are probably caused by several marketing misunderstandings:

1. More selling points make consumers choose more

consumers want to buy a product, and then go to the door and window franchise store to see that there are more than a dozen similar products, each of which has several selling points. Even if the shopping guide is very professional and explains very clearly, but consumers listen to it and have no opinions, and finally don't want to buy it

2. The idea that sales of all products are the best

is very good. To achieve this result, door and window franchisees must recommend products they don't like or suitable to consumers. This action will make consumers have a bad impression on the brand

3. A shopping guide who can recite product information skillfully is a good shopping guide

a door and window shopping guide can only recite all product information in the store skillfully, but can not promote sales well, which may "scare" consumers away. What consumers need is a shopping guide who can answer flexibly, who can help her make choices at a professional level, rather than a reciter who can only recite product knowledge and ignore everything else

Yihe door and window editor believes that in order to do a good job in a door and window brand franchise agency, in addition to the support and assistance of brand enterprises, the sales concept of dealers is also very important. It is necessary for door and window franchise agents to think about all aspects, keep learning and accumulating experience, and understand adjusting measures to local conditions, so as to achieve better sales goals

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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